We are SO excited to launch our brilliant new branding, helping us communicate even better who we are and what we’re about.
In celebration of 15 years of The Melting Pot, we decided it was time to update the brand and ensure all our awesome strands of work – coworking, venue hire, Good Ideas and consultancy – fitted into the same happy family.
We’re super proud to present our new branding, created by third sector design specialist, Heather Cumming. We feel it is fresh, modern and clearly communicates our values and vision. We hope you like it too!
What does the new branding say about us?
Our new logo is loosely based on the initials, TMP, but there is a lot of symbolism in the way these shapes are positioned, link and overlap.
The design represents building blocks, creating more than a sum of their parts. It is a coming together of different people, ideas and limitless collaborations – to create something new, exciting and innovative.
It celebrates diversity and connection, regardless of individual differences. People of The Melting Pot do not have to fit a specific mould. No round pegs or square holes here! You can be a triangle, a hexagon, a circle, a square, or anything you like – you can find your niche in our community.
The logo aligns to our personality traits: friendly, vibrant, optimistic, dependable, innovative, multifaceted. Part of its beauty is that it is open to interpretation. Everyone will see something different in it, and thus have a bit of ownership of it, or a personal connection to it.